The subscriber list
What a subscriber is, what Qpushly knows about each one, and how to segment and search the list.
A subscriber is a browser
This is the most important thing on the page. A subscriber record represents one browser on one device that allowed notifications, not a person.
Consequences:
- One shopper on a laptop and a phone is two subscribers.
- Someone who clears their browser data disappears and must opt in again.
- Two people sharing a computer are one subscriber.
- Your subscriber count is not a customer count and should not be compared to one.
What each record holds
| Field | Where it comes from |
|---|---|
| Push endpoint and keys | The browser, at subscribe time. This is the address notifications go to. |
| Browser, OS, device | Derived from the browser’s user agent |
| Language, timezone | Reported by the browser |
| Name, email, phone | Only where your own Shopify order data supplies them |
| City, country | Only where your own order data supplies them |
| Subscribed date | When they allowed notifications |
Segments
The list breaks down by three attributes:
Web browser — Chrome, Safari, Firefox, Edge and so on. OS — Windows, macOS, Android, iOS, Linux. Device — desktop, mobile, tablet.
Useful for:
- Sanity-checking your reach. If your storefront analytics say 70% mobile but your subscribers are 80% desktop, that is the iOS restriction showing up — Safari on iPhone only delivers push to home-screen apps.
- Diagnosing a delivery complaint. If one browser’s numbers look wrong, you know where to look.
- Choosing a campaign audience when a message is platform-specific.
Growth over time
The list shows new subscribers over a range you choose, the same 7/15/30/60-day windows as the dashboard chart. Use it to check whether a change you made — a new invite button, a traffic campaign — moved anything.
Searching and paging
The list is searchable and paged. Sort by the date subscribed to see your newest.
Removing a subscriber
Delete the record if a shopper asks you to. Note that deleting the record is not the same as the shopper unsubscribing: if their browser permission is still granted and they visit your store again, the embed will re-create a subscription. A shopper who wants to stop receiving notifications entirely needs to block them in their browser.
Deletions you do not control
- A customer redaction request from Shopify deletes that person’s subscriber record, along with their cart history and attributed orders.
- Uninstalling Qpushly eventually removes everything for the store. Export first if you want to keep the list — see Import and export.