Scheduling and audience
Sending later, choosing who receives it, and the ten-minute sweep you need to plan around.
Send now or schedule
Publish time offers an immediate send or a scheduled one. Scheduling is the better default for anything that is not urgent — you can write it when you have time and let it land when your shoppers are awake.
Picking a time
Push arrives on someone’s phone or desktop the moment it is delivered. There is no inbox to wait in, so timing matters more than it does for email.
- Avoid night hours in your main market. A notification at 3am is how you get blocked. Qpushly has no quiet-hours setting, so this is entirely down to when you schedule.
- Your subscribers’ timezones are recorded — the subscriber list shows the spread. Send for wherever most of them are, not for wherever you are.
- Mid-morning and early evening are the conventional windows. Test against your own click numbers rather than trusting that.
End date
Optional. Use it for a campaign that stops being true — a weekend sale, a limited-quantity drop. It stops the campaign continuing to count as live after the offer has gone.
Target audience
Chooses who receives the campaign. The default sends to your whole subscriber list, which is the right choice for most announcements.
Reasons to narrow it:
- The message only applies to some devices (an Android-specific issue, say).
- You are testing copy and want a smaller group first.
Campaign type
Regular — the default; use it for anything ordinary.
Flash — for short-lived, time-boxed sends. Pair it with an end date so the campaign closes itself.
A test-first habit
Before a big send:
- Set the audience to something small, or send to yourself first.
- Check the notification on a phone as well as a desktop — truncation differs.
- Tap the button and confirm the landing page is right.
- Then send to everyone.
The cost of a broken link in a push notification is higher than in an email: there is no way to follow up with a correction that the shopper will connect to the original.