Browse abandonment

Fires when: a subscriber viewed a product and did not buy it.

Most shoppers never reach the cart. Browse abandonment is the follow-up for the much larger group who looked, thought about it, and left.

How it differs from cart recovery

	Abandoned cart	Browse abandonment
Trigger	Cart went quiet	Product viewed, not bought
Intent	High — they had committed	Lower — they were considering
Right tone	“Your cart is waiting”	“Here’s what you were looking at”
Volume	Lower	Much higher

Set it up

Automations → Browse Abandonment.

Start with one reminder. This automation has the highest volume of the five — every product page view by a subscriber is a candidate — so it is also the one most likely to annoy people if you send three.

Use a longer delay than you would for a cart. A few hours, or the next day, reads as helpful; twenty minutes reads as surveillance.

What to write

Reference the product without implying commitment, and give an easy way to look at alternatives.

Title: Still looking at the Kiln Mug? Message: It’s in Slate and Bone, and both are in stock right now. Primary button: View it again → the product URL Secondary button: See the collection → the collection URL

The secondary button matters more here than anywhere else. If they did not buy, there is a decent chance the reason was the product itself — so offer the neighbours.

What it skips

• Products the shopper has since added to their cart — abandoned cart takes over from there, and the two never both fire for the same item.
• Products they bought.

Volume control

There is no per-day cap in the app. If you find this automation sending more than you are comfortable with, your levers are:

1. One reminder only.
2. A longer delay — pushing it to the next day naturally reduces how many shoppers still qualify.
3. Switch it off and rely on cart recovery plus back-in-stock, which are the two automations shoppers rarely object to.