Welcome notifications

Fires when: a visitor subscribes to notifications.

This is the highest-odds automation you have. The shopper just chose to hear from you, they are on your site, and they are already interested. Nothing else you send gets that.

Set it up

Automations → Welcome Notifications → Create Reminder.

• Delay Time — keep the first reminder short. The value of this message decays fast; by tomorrow the moment has gone.
• Title — confirm what they did in a way that sounds like a benefit, not a receipt.
• Message — say what you will actually send them and how often. Managing the expectation now is what stops them blocking you in a month.
• Button — point at a collection, not the homepage.

What to write

Do:

• Confirm the subscription in the title.
• Name what they will get: restocks, drops, price cuts.
• Give a reason to click now — a collection, a new arrival, a first-order code.

Don’t:

• Open with “Thanks for subscribing!” and nothing else. That is a receipt, and receipts do not get clicked.
• Promise a frequency you will not keep.
• Send three welcome messages. One is right; two is the most anyone needs.

Example:

Title: You’re on the list Message: We’ll ping you when new pieces land and when sold-out sizes come back — a couple of times a month, not more. Button: See what’s new → /collections/new

A second reminder

If you add one, make it do a different job. A useful pattern is: reminder 1 confirms and points at new arrivals; reminder 2, a day or two later, introduces the thing that makes your store worth following — the restock alerts, the made-to-order process, whatever it is.

Do not use reminder 2 to repeat the discount code from reminder 1.

Checking it works

Subscribe from your own storefront in a browser you have not subscribed in before, then wait for your delay plus up to ten minutes. Your run shows up under the Welcome Notifications card’s stats.